Case Study • D2C Health & Wellness

India's #1
AI-cited shower filter.

How Care Dale, a clinically-tested D2C shower filter brand, became the most-cited domain in AI answers, ahead of every competitor in its category, while Google clicks and impressions each grew 4×.

/ Key Metrics

Measured impact across AI & search

44.7%
ChatGPT Visibility
up from 3.3% in April
4×
Search Growth
clicks & impressions/day
#9 to #1
Most-Cited Domain
ahead of every competitor
76%
AI Prompt Visibility
up from 30% in April

/ The Problem

Health publishers owned the answer

When someone asks ChatGPT or Perplexity "does hard water cause hair fall?" or "best shower filter for hard water in India," the AI's answer decides which brand gets bought. Care Dale had a genuinely differentiated product (India's first & only clinically-tested shower filter, backed by a 50-participant study and IIT-Kharagpur founders), but at our April baseline it was visible on just 9 of 30 prompts, tied #2 among competitors behind RiverSoft, with those high-intent buyers being sent to Healthline, RiverSoft and generic listicles instead.

"At the April baseline, the three highest-volume queries, including 'best shower filter for hard water in India' (8,100 searches/mo) and 'does hard water cause hair fall', showed zero Care Dale visibility on every platform. ChatGPT mentioned the brand once, with no link. caredale.in ranked #9 among all cited domains."

"Working with the Unveilr AI team has been great. They care about our SEO/GEO performance as much as we do, and our organic impressions have been growing since we started working with them. The team is quite proactive, and what we appreciate the most is that we don't have to chase them for things. They flag areas where performance is weak and get to work on them themselves. With them, we know that our SEO & GEO are in good hands."
R
Roshni Kar
Co-Founder, Care Dale · IIT Kharagpur

/ Our Approach

SEO and GEO, run together

We tracked 38 real buyer prompts across ChatGPT, Gemini, Grok and Perplexity, then built content designed to be cited, leaning on Care Dale's clinical study and dermatologist credibility, the exact signals AI engines trust. Every gap was monitored, and weak spots were fixed before the client had to ask.

Step 1

SEO + AEO Audit

Fixed technical debt and entity drift so both Google and AI crawlers could correctly attribute the brand and its clinical claims.

Step 2

Prompt Tracking

Mapped 38 high-intent prompts across 4 AI engines, from "best shower filter for borewell water" to "does hard water cause hair fall", and baselined exactly where Care Dale was absent.

Step 3

Proof-Led Content

Published clinically-backed articles built around Care Dale's 78% hair-fall study and dermatologist certification, the trust signals AI engines cite over generic blogs.

Step 4

Gap Recovery

Targeted the prompts owned by Healthline and competitors, winning back 7 former gaps and recovering 2 slipped queries in a single cycle.

Step 5

Daily Monitoring

Visibility, citations and sentiment tracked continuously. When a prompt slipped, content was refreshed proactively, with no chasing required.

Step 6

Search + AI Compounding

The same content that won AI citations also lifted Google rankings, turning one content engine into two acquisition channels.

/ Results: AI Visibility

From 30% to 76% of buyer prompts

Care Dale is now mentioned on 29 of 38 tracked prompts (76%), up from 30% at the April baseline. The breakthrough was ChatGPT, going from a single unlinked brand query to 17 category prompts, now linking the site on 16 of them.

Visibility by AI Engine · April to July

Perplexity
23.3%50.0%
Gemini
26.1%48.5%
ChatGPTBreakthrough
3.3%44.7%
Grok
3.3%10.5%

/ Results: Citation Share

The most-cited domain in the category

In April, caredale.in ranked #9 among cited domains, behind four competitors. By July it had overtaken every one of them to become the most-cited domain in the category, cited roughly 3x more often than RiverSoft and well ahead of WaterScience and PuriFit. Achieved entirely through its own blog and product pages, with zero paid listicle placements.

Share of AI Citations vs Competitors

#1caredale.inCare Dale
7.0%
#6theriversoft.comCompetitor
4.3%
#8waterscience.inCompetitor
3.1%
#9purifit.inCompetitor
3.0%

From #9 in April to #1 in July. Care Dale now out-cites every direct competitor in the category.

/ Results: Google Search

Clicks and impressions grew ~4×

The same proof-led content lifted traditional search too. Daily clicks and impressions each grew roughly 4× across the engagement, reaching 231K impressions and 3.92K clicks at an average position of 6, with impressions up 62% and clicks up 30% in the latest window alone.

Google Search Console
Clicks & impressions · Apr to Jul 2026
Live Data
Care Dale Google Search Console: 3.92K clicks, 231K impressions, average position 6, steep upward trend from April to July 2026

Daily clicks (blue) and impressions (purple) both grew roughly 4× from April to July. Impressions crossed 100k in a single window for the first time.

/ The Takeaway

Clinical proof is a moat on both surfaces.

Care Dale's real differentiator, an independent clinical study no competitor has, was invisible until it was structured the way AI engines cite. Once it was, the brand overtook health publishers and every rival in its category. AI visibility isn't a brand-size problem; it's a content-and-structure problem.

Two channels from one engine

The content that won AI citations also lifted Google rankings, turning a single content investment into two compounding acquisition channels. AI visibility rewards consistent presence: every week without it is answer-share handed to a competitor or a publisher.

/ Take Action

See where your brand stands.

Find out exactly where you appear, and where you don't, on Google and across ChatGPT, Perplexity, and Gemini, and what that gap is costing you in leads.

Schedule a discovery call