Methodology
Every number on this site links here. Each one names the client, the date window, the sample size, and the instrument it was measured with.
We sell rankings and citations, and both are earned the same way: with sources that are attributable, dated, and specific. It would be strange to ask you to trust numbers we wouldn't expect a model to. If you find a figure on this site that doesn't resolve to an entry below, tell us and we'll take it down.
¹
Care Dale
- Industry
- D2C consumer health (shower filtration)
- Window
- April – July 2026 (13 weeks)
- Sample
- 30 prompts at the April baseline, expanded to 38 high-intent prompts across 4 AI engines.
- Measurement
- Prompt-level visibility measured against live ChatGPT, Perplexity, Gemini and Grok responses. Clicks and impressions from the client's own Google Search Console property over the same window.
- Attribution
- Named with the client's consent, given on the record.
Every figure we quote from this engagement
| #9 → #1 | Most-cited domain | Share of AI citations in the category, April vs July |
| 4× | Google clicks & impressions | Daily average, April vs July |
| 2.98% | Of their search market captured | ~4,156 incremental clicks/mo against the 139,470/mo market as measured at derivation (caredale.in, India) |
| 3.3% → 44.7% | ChatGPT visibility | Share of ChatGPT's tracked prompts, April vs July. April was one unlinked mention. |
| 30% → 76% | AI prompt visibility | Visible on 9 of 30 tracked prompts in April |
²
Legal services client
- Industry
- Legal & compliance services
- Window
- 18 Mar – 21 Apr 2026 (5 weeks)
- Sample
- 114 tracked prompts, expanded to 144. 23 articles published.
- Measurement
- Answers pulled from the live ChatGPT, Gemini, Perplexity and Grok web interfaces, not vendor APIs, on a fixed daily schedule. Referral sessions and impressions from the client's own Google Analytics 4 and Google Search Console properties over the same window.
- Attribution
- Anonymised. This client has not cleared us to publish their name, so we don't. We will name them here if and when they do.
Every figure we quote from this engagement
| 0 → 25 | Gemini referrals/day | From zero. Gemini sent no traffic before the engagement. |
| +44% | AI referral sessions in 5 weeks | 43 → 62 sessions/day |
| +43.8% | Total citations | 80 → 115 |
| +5.8pp | Mention rate | 25.3% → 31.1% |
| +49.2% | Organic impressions | 12.6M → 18.9M |
| +31.2% | Organic clicks | 67.5K → 88.5K |
| 4.9% | Of their search market captured | 18,801 incremental clicks/mo (67.5K → 88.5K over 34 days) against a 380,720/mo measured market |
³
Nuyug
- Industry
- D2C fashion jewellery
- Window
- 20 May – 14 Jul 2026 (8 weeks)
- Sample
- The brand's whole Google Search Console property: every query it surfaces for, not a selected keyword set.
- Measurement
- Impressions from the client's own Google Search Console property, read off the daily report on two named days: 20 May 2026, the baseline, and 14 Jul 2026, the latest day reported. Both are single days rather than averages, which is why the dates are published alongside the figures. The growth figure is those two readings divided, not a separately measured number.
- Attribution
- Named with the client's consent, given on the record.
Every figure we quote from this engagement
| 889 → 3.5K | Google impressions/day | 889 → 3,529 on 20 May vs 14 Jul 2026 |
| +297% | Google impressions in 8 weeks | 889 → 3,529 impressions/day, the same two days |
⁴
D2C innerwear brand
- Industry
- D2C apparel
- Window
- 2-week engagement, Q1 2026 (2 weeks)
- Sample
- 75 high-intent prompts. One piece of content published daily.
- Measurement
- Share of voice measured as the brand's share of total category mentions across ChatGPT, Gemini, Perplexity and Grok responses to the tracked prompt set. Clicks from the client's Google Search Console property.
- Attribution
- Anonymised. This client has not cleared us to publish their name, so we don't. We will name them here if and when they do.
Every figure we quote from this engagement
| #2 | Category share of voice | 9.6%, ahead of Zivame (8.9%), behind Jockey (10.4%) |
| 2× | Clicks | 200 → 400 |
⁵
Steadfast Business Consulting (SBC)
- Industry
- Tax & advisory (transfer pricing practice)
- Window
- 7 Aug – 5 Sep 2026 (4 weeks)
- Sample
- An 80-prompt set scoped at the baseline, then narrowed on the client's instruction to the transfer-pricing practice alone. Articles published to the firm's own site from 17 Aug 2026, so 19 of the 28 measured days carry live content.
- Measurement
- AI Overview presence read off live Google searches, one query at a time, each screenshotted and dated. Readings are taken from the profile the client sells to rather than from our own or theirs: a signed-out India session, on the questions a finance controller at a multinational would type. Personalised results differ per account, so a signed-in reading is not evidence. Clicks and impressions from the client's own Google Search Console property, comparing the 28 days to 5 Sep 2026 against the 28 before it. The AI Overview impression figure is the same property filtered to that surface, read on the same day.
- Attribution
- Named with the client's consent, given on the record.
Every figure we quote from this engagement
| 3 days | To first AI Overview citation | First article live 17 Aug 2026; steadfastconsultants.in appears in the AI Overview source panel for "transfer pricing service firms in india" on 20 Aug 2026 |
| 5 days | To first named brand mention | First article live 17 Aug 2026; the firm is named in the AI Overview body for "best transfer pricing consultant in india" on 22 Aug 2026 |
| +32% | AI Overview impressions | 17.1K → 22.6K, the 28 days to 5 Sep 2026 against the 28 before |
| +22% | Google clicks | 1.04K → 1.27K, the same two 28-day windows |
| +22% | Google impressions | 77.8K → 95.1K, the same two 28-day windows |
| 5 | Head queries won in AI Overviews | "transfer pricing service firms in india", "best transfer pricing consultant in india", "best tp consultant for tp compliance in india", "best transfer pricing firms for benchmarking studies" and "top consultants for transfer pricing service in india", each read signed-out, screenshotted and dated between 20 Aug and 3 Sep 2026 |
⁶
Jaagruk Bharat
- Industry
- Civic services & government-scheme guidance
- Window
- 3 Jul – 2 Oct 2026 (13 weeks)
- Sample
- Every page of jaagrukbharat.com in the client's Search Console property for search figures, from the start of the guide library on 3 Jul 2026. Leads are every enquiry through the guides' own forms, spam excluded.
- Measurement
- Site-wide clicks and impressions from the client's own Google Search Console property, comparing the 28 days 5 Sep – 2 Oct 2026 against 11 Jul – 7 Aug 2026; the three-month totals are the same property for 3 Jul – 2 Oct 2026. Impressions in Google's AI features come from Search Console's Generative AI features report for 3 Jul – 2 Oct 2026. Leads are counted per day (UTC) from the lead records the guides' forms write, with spam removed.
- Attribution
- Named with the client's consent, given on the record.
Every figure we quote from this engagement
| +29% | Site-wide Google clicks | 20,074 → 25,928 clicks across all of jaagrukbharat.com, 11 Jul – 7 Aug vs 5 Sep – 2 Oct 2026 |
| +75% | Site-wide Google impressions | 1,785,313 → 3,132,500 impressions across all of jaagrukbharat.com, the same two windows |
| 71.1K | Site-wide Google clicks, 3 Jul – 2 Oct 2026 | 71,121 clicks and 7,047,719 impressions, average position 8.1, the Search Console view reproduced on the case study |
| 1.26M | Impressions in Google's AI features | 3 Jul – 2 Oct 2026, from Search Console's Generative AI features report. Daily impressions run from under 10K a day in early July to over 30K a day by late September, read off the report's daily chart against its gridlines. |
| +85% | Impressions in Google's AI features | 303,454 → 562,852, 11 Jul – 7 Aug vs 5 Sep – 2 Oct 2026, the same windows as the site-wide figures. Daily values traced from Search Console's Generative AI features daily chart against its gridlines; the traced three-month total, 1,248,003, lands within 1% of the 1.26M the report prints. |
| 90 | Leads in 15 days | 90 enquiries from 89 different people, 20 Sep – 4 Oct 2026, against 33 in the 15 days before (5 – 19 Sep). 73 of the 90 arrived from organic search. |
| 40% | Of all site clicks, from one page | 389,089 of 966,992 Google clicks, 23 May 2025 – 2 Oct 2026, went to a single Madhya Pradesh Ladli Behna e-KYC page. The starting position, not a result. |
⁷
Origins AI
- Industry
- B2B AI products & agentic automation services (US)
- Window
- 8 Sep – 15 Oct 2026 (4 weeks)
- Sample
- Every page of originshq.com in the client's Search Console property: every query it surfaces for, not a selected keyword set. The engagement began on 15 Sep 2026.
- Measurement
- Site-wide clicks and impressions from the client's own Google Search Console property, comparing the seven days 9 – 15 Oct 2026 against 8 – 14 Sep 2026, the last full week before the work began. The three-month totals are the same property for 16 Jul – 15 Oct 2026. Impressions in Google's AI features come from Search Console's Generative AI features report for the last three months, read off its daily chart against the gridlines.
- Attribution
- Named with the client's consent, given on the record.
Every figure we quote from this engagement
| +365% | Site-wide Google impressions | 9,055 → 42,132 impressions across all of originshq.com, 8 – 14 Sep vs 9 – 15 Oct 2026 |
| +184% | Site-wide Google clicks | 43 → 122 clicks across all of originshq.com, the same two weeks |
| 196K | Site-wide Google impressions, 16 Jul – 15 Oct 2026 | 196,122 impressions and 768 clicks, average position 13.2, the Search Console view reproduced on the case study |
| 35.1K | Impressions in Google's AI features | Last three months to 17 Oct 2026, from Search Console's Generative AI features report. Daily impressions stay under 350 a day until 20 Sep and run 1,400 to 1,700 a day in the final week, read off the report's daily chart against its gridlines. |
⁸
LexComply
- Industry
- B2B SaaS: compliance management software (India)
- Window
- 25 Aug – 15 Oct 2026 (6 weeks)
- Sample
- Every page of lexcomply.com in the client's Search Console property: every query it surfaces for, not a selected keyword set. The engagement began in September 2026.
- Measurement
- Site-wide clicks and impressions from the client's own Google Search Console property, comparing the seven days 9 – 15 Oct 2026 against 25 – 31 Aug 2026, the last week before the work began. The eight-week totals are the same property for 22 Aug – 15 Oct 2026. Impressions in Google's AI features come from Search Console's Generative AI features report for the last three months, read off its daily chart against the gridlines. The first lead is as reported to us by LexComply.
- Attribution
- Named with the client's consent, given on the record.
Every figure we quote from this engagement
| +141% | Site-wide Google impressions | 54,642 → 131,869 impressions across all of lexcomply.com, 25 – 31 Aug vs 9 – 15 Oct 2026 |
| +109% | Site-wide Google clicks | 1,044 → 2,185 clicks across all of lexcomply.com, the same two weeks |
| 12.2K | Site-wide Google clicks, 22 Aug – 15 Oct 2026 | 12,242 clicks and 672,593 impressions, average position 8, 1.8% CTR, the Search Console view reproduced on the case study |
| 149K | Impressions in Google's AI features | Last three months to 17 Oct 2026, from Search Console's Generative AI features report. Daily impressions stay under 2,500 a day until early October, then pass 4,000 on eight of the last ten days and peak near 5,800, read off the report's daily chart against its gridlines. |
| Oct 2026 | First inbound lead from the content | The first enquiry from the content arrived in October 2026, the first full month after the work began in September. As reported to us by LexComply. |
⁹
SatRas
- Industry
- D2C staples: wood-pressed mustard oil and heritage atta (India)
- Window
- 31 Jul – 17 Oct 2026 (10 weeks)
- Sample
- Every page of satras.in in the client's Search Console property: every query it surfaces for, not a selected keyword set. The engagement began on 7 Aug 2026.
- Measurement
- Site-wide clicks and impressions from the client's own Google Search Console property, comparing the seven days 11 – 17 Oct 2026 against 31 Jul – 6 Aug 2026, the last week before the work began. The three-month totals are the same property for 18 Jul – 17 Oct 2026. Impressions in Google's AI features come from Search Console's Generative AI features report for the last three months, read off its daily chart against the gridlines. Orders by channel come from SatRas's own order data, grouped by the traffic source of each order and shared with us for 19 Jul – 18 Oct 2026; organic orders means direct, organic search and AI assistants combined.
- Attribution
- Named with the client's consent, given on the record.
Every figure we quote from this engagement
| 71.1K | Site-wide Google impressions in one week | 981 → 71,133 impressions across all of satras.in, 31 Jul – 6 Aug vs 11 – 17 Oct 2026 |
| 8.4× | Site-wide Google clicks | 35 → 295 clicks across all of satras.in, the same two weeks |
| 286K | Site-wide Google impressions, 18 Jul – 17 Oct 2026 | 285,541 impressions and 1,445 clicks, average position 6.4, the Search Console view reproduced on the case study |
| 61.1K | Impressions in Google's AI features | Last three months to 17 Oct 2026, from Search Console's Generative AI features report. Daily impressions stay under 50 a day until 19 Aug, step past 1,000 a day on 20 Sep and run above 2,500 a day in the final days, peaking near 2,750, read off the report's daily chart against its gridlines. |
| 41% | Orders through organic means (direct, organic search, AI assistants) | 41% of all orders, 19 Jul – 18 Oct 2026, came through direct visits, organic search and AI assistants; organic search alone was 18%. Paid Meta ads brought 57%. From SatRas's order data by traffic source, as shared with us. Order counts are not published at the client's request. |
| 59% | Orders through organic means, latest month | 59% of orders, 19 Sep – 18 Oct 2026, against 18% in 19 Jul – 18 Aug 2026 |
What we don't claim
- These are nine engagements, not a cohort. They are not a promise of what your brand will see, and the sample is far too small to generalise from.
- AI referral attribution depends on the engine passing a referrer. Some don't, so true AI-driven traffic is likely undercounted rather than over.
- Answer engines are non-deterministic. Citation counts vary run to run; we sample on a fixed daily schedule to reduce that, not to eliminate it.
- Organic impression and click lift correlates with the engagement window. We do not claim AEO work is the sole cause.