Case Study • 2-Week Engagement

Outranked
Industry Giants.

How a Shark Tank-funded D2C innerwear startup went from completely absent to #2 in category share of voice, ahead of Zivame and nearly matching Jockey.

/ Key Metrics

Measured impact in just 14 days

AI Mentions

across platforms

Category Rank

from outside top 10

2×

Click Growth

200 to 400 clicks

9.6%

Share of Voice

vs leader's 10.4%

/ The Problem

Invisible to high-intent shoppers

When shoppers ask Perplexity or Gemini "best innerwear brands for women" or "comfortable everyday bras India," the AI's answer shapes their purchase. This Shark Tank-funded startup had growing brand awareness and strong product reviews, but was completely absent from AI-generated recommendations.

"A new, high-intent discovery channel was sending customers to competitors by default. Before this engagement, the brand didn't appear in the top 10 AI recommendations in their category on any platform."

/ Our Approach

Agentic discovery

Rather than guessing what to optimise for, we used Unveilr's Danny Agent to identify the exact prompts real shoppers use when discovering innerwear brands on AI platforms, building a precise content roadmap from day one.

Step 1

Fixing Technical Debt

Resolving technical issues found in our SEO + AEO audit.

Step 2

Fixing Entity Drift

Correcting entity drift and aligning the brand with core entities.

Step 3

Visibility Audit

Baseline scan to map the brand's absence and identify which competitor content was winning AI citations.

Step 4

Prompt Discovery

Danny surfaced 75 high-intent prompts across shopping, comparison, and recommendation queries: the exact language real shoppers use.

Step 5

Daily Publishing

One piece of human-like content published every single day throughout the engagement, structured to be cited by Perplexity and Gemini and to rank for the searches underneath it.

Step 6

Daily Monitoring

75 prompts tracked daily. As mentions grew, content was iterated to push the brand higher in AI-generated answers.

/ Results

From nowhere to #2 in 14 days

Within two weeks, the brand climbed to #2 in AI share of voice, sitting just behind Jockey at 10.4%, leaving Zivame behind at 8.9%. A position that simply didn't exist before this engagement.

Category Rankings

#1Jockey

10.4%

#2This BrandNew

9.6%

#3Zivame

8.9%

Screenshot Proofs

Real results from the engagement

Proofs

/ The Takeaway

AI search doesn't care how old your brand is.

Jockey has decades of brand equity. But in AI search, what matters is whether the content AI engines reference associates your brand with the right queries. That's a content and structure problem, not a brand awareness problem.

The window is closing

A Shark Tank startup with the right strategy can outrank a category giant within weeks. But visibility is not static: it rewards consistent presence. Every week without it is an opportunity for competitors to claim the answer, and the buyer reading it.

/ Take Action

See where your brand stands.

We’ll show you exactly where you appear, and where you don’t, on Google and across ChatGPT, Perplexity, and Gemini, and what that gap is costing you in leads.

Book a demo