Case Study • 5-Week Engagement

+44% AI traffic.
In five weeks.

How a leading Indian legal-tech platform turned cold AI surfaces into a measurable acquisition channel: +80% mentions on ChatGPT, Gemini referrals from 0 to 25/day, and a +49% lift in organic impressions.

/ Headline Metrics

Five weeks. Four AI platforms. Real lift.

+43.8%
Total Citations
80 → 115 across platforms
+5.8pp
Mention Rate
25.3% → 31.1% overall
+44.2%
AI Referral Sessions
43 → 62 daily sessions
+49.2%
Organic Impressions
Mar 18 → today

/ The Problem

A category leader, invisible inside AI answers

The brand is one of India's largest online legal-services platforms, with millions of users, deep SEO authority and decades of category coverage. But when shoppers asked ChatGPT, Gemini, Grok or Perplexity questions like "best company registration service in India" or "top trademark registration platform", the brand showed up only 25.3% of the time across 114 high-intent prompts.

Worse: AI referral traffic from these surfaces was a rounding error: 43 sessions/day combined across ChatGPT and Claude, and zero from Gemini. A new acquisition channel was emerging, and competitors were owning the answer.

"Even with category-leading SEO, the brand was missing from 3 in 4 AI answers, and recovering visibility on Gemini was the single biggest lever, since Gemini blocks every legacy SEO tactic by default."

/ Our Approach

Tracked 144 prompts. Shipped 23 articles. Iterated daily.

Unveilr's Danny Agent mapped the exact prompts real shoppers use across legal-services categories: company registration, trademark, GST, CA & tax, name change, patent. Daily monitoring across ChatGPT, Gemini, Grok and Perplexity surfaced what content was being cited, what wasn't, and why.

Step 1

Prompt Universe

114 high-intent prompts across 10 service categories, expanded mid-engagement to 144 with 30 trademark-specific queries.

Step 2

Baseline Scan

Mar 18 baseline across ChatGPT, Gemini, Grok, Perplexity. 25.3% mention rate. 80 total citations. The starting line.

Step 3

Technical Fixes

Identified CSR rendering blocking AI crawlers on key money pages, plus dead post-rebrand URLs costing live citations.

Step 4

Content Engine

23 humanised articles published in 5 weeks, engineered to be quoted by an answer and to rank for the keyword underneath it.

Step 5

Daily Monitoring

Mention movement tracked per prompt per platform. Wins reinforced, losses diagnosed within 24 hours.

Step 6

Channel Attribution

GA4 referral data tied AI mentions back to actual sessions on the brand site, proving the loop closes.

/ Platform Results

Every major surface moved.

Comparing the original 114-prompt set on day 1 vs day 35:

PlatformMar 18Apr 21Δ RateCitations
Gemini33.9%44.7%+10.8pp28 → 46
ChatGPT17.5%31.6%+14.0pp18 → 33
Grok37.7%37.7%0pp34 → 36
Perplexity12.3%10.5%-1.8pp0 → 0
ChatGPT
20 → 36 mentions

+80% growth. Gained on 16 new prompts. Zero losses.

Gemini
38 → 51 mentions

+34% growth. Gained 15, lost 2. The strongest platform by Apr 21.

/ AI Referral Traffic

Mentions translated into sessions.

AI presence doesn't matter if it doesn't ship users. GA4 confirmed it does: total AI-sourced sessions to the brand site grew +44.2%, with Gemini referrals materialising from zero into a steady daily stream.

Daily Sessions (Mar 19 → Apr 20)

gemini.google.comNew
0 → 25
chatgpt.com26 → 30 +15.4%
Total AI sessions43 → 62 +44.2%

/ Organic Search Lift

One content engine, two channels.

Same articles, same site. Google Search Console shows a clean step-change. Comparing Mar 18 → today against the equivalent prior period, total impressions jumped +49.2% (12.6M → 18.9M) and total clicks +31.2% (67.5K → 88.5K), and the trajectory is still accelerating.

Google Search Console
3-month performance, last 90 days
GSC Proof
Google Search Console proof showing organic clicks and impressions growth
Total Clicks (47 days)
67.5K → 88.5K

+31.2%

Total Impressions (47 days)
12.6M → 18.9M

+49.2%

/ The Takeaway

Ranking #1 is not the same as being recommended.

A category leader can rank #1 on Google and still be missing from 70% of AI answers. AI engines pick whose words to quote, and that's a different game, with different signals, won at the article level. In 5 weeks, with 23 articles and disciplined daily monitoring, this brand turned cold AI surfaces into a measurable acquisition channel.

Compounding, not one-off

The latest tracked week posted the highest daily click average of the entire period. Impressions growing faster than clicks signals the brand is now appearing for a wider query universe. AI visibility is a flywheel: every article expands the surface area for the next citation.

/ Take Action

See where your brand stands.

We’ll show you exactly where you appear, and where you don’t, on Google and across ChatGPT, Perplexity, and Gemini, and what that gap is costing you in leads.

Book a demo