Case Study • B2C / D2C Staples

8.4× Google clicks
in ten weeks

SatRas is a seed-to-shelf Indian staples brand: wood-pressed mustard oils from a named seed variety, heritage atta, and organic garden inputs. We started in August on a domain only weeks old. Ten weeks later its weekly Google clicks were 8.4× their starting level, weekly impressions had gone from 981 to 71.1K, and it had appeared 61.1K times inside Google's AI features.

/ Key Metrics

Ten weeks, measured

8.4×

Site-wide clicks

35 → 295 per week

71.1K

Weekly impressions

From 981 a week

61.1K

Google AI impressions

Last 3 months

286K

Google impressions

Last 3 months

Search figures cover all of satras.in, from Search Console. The weekly lift compares 31 Jul – 6 Aug, the last week before the work began, with 11 – 17 Oct 2026. Full method on our methodology page.

/ The Problem

A new domain, found only by name

SatRas's Search Console history began on 29 June 2026. When we ran the baseline audit on 7 August, almost all of the clicks from searches that named anything came from people who already knew the brand, and Google's AI Overviews cited it for none of the five category terms we checked.

The category is crowded with established wood-pressed and kachi ghani brands, and mustard oil carries a hostile search narrative of its own. A brand built on lab-tested, seed-variety-level claims had no pages that put those claims in front of the people asking.

In food, the checkable number beats the adjective. By August, the only AI citation the brand had earned came from the one page that published specific, checkable numbers.

/ The Approach

Checkable numbers, in the buyer's words

We built content on satras.in around the questions oil switchers, home gardeners and grain upgraders actually type, held to one set of rules.

What we did

Lead with numbers: Published fatty-acid figures, the named seed variety (Raya Hisar 1706) and the lab report on the page, never wellness adjectives or absolutes. Measurable claims are what AI answers quote.
Buyers' words: Buyers search "kachi ghani", "cold pressed" and "sarso ka tel" far more than "wood-pressed", and "neem khali" more than "neem seed powder". The content uses their vocabulary alongside the brand's.
Three oils, three jobs: Black for pungency, tadka and pickling; yellow for a mild taste and its fat profile; high oleic for the seed variety. No claim moves from one oil to another.
Answer first: Each piece opens with the direct answer, then tables for fat profile, price per litre and use, then short FAQs: formats Google and AI assistants can lift straight into an answer.
Measured weekly: The tracked prompts are scanned across AI platforms and Search Console is read every week. The next topics come from what the engines are already picking up.

/ Results: Search Console

Clicks 8.4×, impressions 71.1K a week

Across all of satras.in, the week of 11 – 17 Oct against 31 Jul – 6 Aug, the last week before we started: impressions from 981 to 71,133 and clicks from 35 to 295, at an average position of 6.4 over the quarter. The line first lifts on 20 August, two weeks after we started, then climbs almost every week from early September. Over the full three months the site took 286K impressions and 1,445 clicks.

Search Console · Site-wide · Last 3 monthsClient's own data

Google Search Console for satras.in, last 3 months: 1.45K clicks, 286K impressions, 0.5% average CTR, average position 6.4, with daily impressions near zero until 20 August and climbing to over 13K a day by mid-October

Daily clicks (blue) and impressions (purple) across the whole property. Near zero through July and early August, a first step on 20 August, then a near-continuous climb from September.

/ Results: Google's AI Features

61.1K impressions inside AI answers

Search Console reports separately on the times a site appears inside Google's generative AI features, the AI Overview at the top of the results page among them. For satras.in that line sat under 50 a day until 19 August. It passed 1,000 a day on 20 September and ran above 2,500 a day in the final days, peaking near 2,750, from a brand the AI Overviews cited for none of its category terms in August.

Search Console · Generative AI features · 3 monthsClient's own data

Search Console Generative AI features report for satras.in, last 3 months: 61.1K total impressions, daily impressions under 50 until mid-August, passing 1,000 a day on 20 September and peaking near 2,750 a day in mid-October

The same property, filtered by Google to its AI surfaces. It starts moving in late August and steps up sharply on 20 September.

/ The Takeaway

Publish the number, then the answer follows.

A new D2C brand does not out-shout established names in a crowded category. It can out-specify them. Pages that answer the buyer's actual question with numbers a reader can check took SatRas from a brand found only by name to one Google shows over 70,000 times a week.

What comes next

The next phase turns impressions into orders: lifting click-through on the pages that already rank, deeper coverage for home gardeners and heritage-grain buyers, and tracking how often AI assistants name SatRas on its category questions.

/ Take Action

Find the questions your buyers are asking.

We will map the questions your buyers ask, show you who answers them today on Google and in AI answers, and tell you honestly which of them you can win.

Schedule a discovery call