TL;DR: Peec AI is an AI search analytics tool whose brand plans start at $95/mo on monthly billing, or $80/mo billed annually, with unlimited users on every paid tier. Profound publishes two self-serve tiers, Starter at $99/mo and Growth at $399/mo, both billed yearly, with Enterprise quoted on application rather than listed. Unveilr is a VC-backed, AI-native managed-service operator out of India serving customers in India, the US, and the UAE. It combines tracking with a swarm of agents that research prompts, draft citation-ready articles, refresh older content, and push to any CMS, or host a /feeds path on the customer's own domain when no CMS exists.
All competitor pricing and feature claims below were verified as of 4 August 2026 against each vendor's own pricing page. Full source URLs are listed at the end of this article.
The honest framing for this comparison
The short version is that all three claim to do AEO but sit in different parts of the stack. Peec AI is a measurement layer. Profound is measurement plus reporting with enterprise hooks and a content-agent layer.
Unveilr is measurement-plus-execution delivered as a managed engagement rather than a self-serve product. Picking the wrong fit for your stage tends to waste a quarter or two of budget.
The right question is not "who has the prettiest chart" but who fits the way your team actually ships content. Most teams evaluating these tools in 2026 still under-weight one obvious truth about answer engine optimization: visibility data is only useful if somebody acts on it.
Who this comparison is for
This piece is written for in-house marketing leads, SEO managers, and brand owners evaluating a real budget commitment. That spans D2C, legal services, healthcare, finance, and B2B. We skip the surface-level fluff and go straight to feature trade-offs and verifiable facts.
Feature comparison matrix
The matrix below summarises the headline differences. Peec AI and Profound entries reflect what each vendor published on its own pricing page as of 4 August 2026. For a wider field of trackers, compare the best AEO and AI visibility tools.
| Capability | Peec AI | Profound | Unveilr |
|---|---|---|---|
| ChatGPT tracking | Yes | Yes | Yes |
| Perplexity tracking | Yes | Growth tier and above | Yes |
| Google AI Overviews | Yes | Growth tier and above | Yes |
| Entry price | $95/mo monthly, $80/mo annual | $99/mo billed yearly | Customizable |
| Users on entry tier | Unlimited | 3 seats | Managed engagement |
| Article generation | No | Agents, credit-based | Yes (managed) |
| CMS push (any CMS) | No | No | Yes |
| /feeds hosting if no CMS | No | No | Yes |
| Delivery model | SaaS, self-serve | SaaS, self-serve plus enterprise sales | Managed, customizable |
| Contract | Monthly or annual | Published tiers billed yearly | Monthly available |
Where Peec AI wins
Peec AI positions itself as AI search analytics for marketing teams and SEO agencies, and its own pricing page reports 3,000+ brands and agencies on the platform (peec.ai/pricing, verified 4 August 2026).
Pricing is the clearest strength. On monthly billing, Starter is $95/mo for 50 prompts, Pro is $245/mo for 150 prompts, and Advanced is $495/mo for 350 prompts. Billed annually those same tiers drop to $80, $205, and $420 per month. Enterprise is quoted rather than listed (peec.ai/pricing, verified 4 August 2026).
Every paid tier includes unlimited users and daily tracking frequency, which is the detail that changes unit economics for a team of any size. Starter covers 1 project, Pro 2, and Advanced 5 (peec.ai/pricing, verified 4 August 2026).
Each paid tier lets you choose 3 models from ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Perplexity, and Gemini. Enterprise widens that to as many as 11 LLM models, adding Claude Sonnet 4, GPT-5 Search, DeepSeek, Qwen, and Mistral via API, plus SSO and API access (peec.ai/pricing, verified 4 August 2026).
The weakness is the same as the strength. Peec stops at the dashboard. You will still need a content team and a CMS plan to actually act on the data and get cited by ChatGPT.
Where Profound fits
Profound sells to marketing teams from bootstrapped startups through global enterprises. Its published brand pricing runs three tiers (tryprofound.com/pricing, verified 4 August 2026):
- Starter, $99/mo billed yearly. ChatGPT tracking only, 50 prompts tracked, 100 Agents credits per month, email support, 3 seats.
- Growth, $399/mo billed yearly. Three answer engines tracked (ChatGPT, Perplexity, Google AI Overviews), 100 prompts tracked, 400 Agents credits per month.
- Enterprise, custom. Tailored packages, up to 9 answer engines, multiple companies tracked, tailored prompt tracking, dedicated Slack support, and SSO/SAML with SOC 2 compliance.
Both published tiers are self-serve rather than sales-led, and Growth is offered with a free trial. Only Enterprise routes through a demo request (tryprofound.com/pricing, verified 4 August 2026).
The nine answer engines available at Enterprise are ChatGPT, Perplexity, Google AI Mode, Google Gemini, Microsoft Copilot, Grok, DeepSeek, Anthropic Claude, and Google AI Overviews. ChatGPT Shopping is an Enterprise-only capability (tryprofound.com/pricing, verified 4 August 2026).
For a large procurement team, the SOC 2, SSO/SAML, and dedicated Slack support on the Enterprise tier are realistic must-haves. Note that Profound does not publish an Enterprise price, so any figure you see quoted elsewhere is someone's estimate rather than a published rate.
Reporting depth
Profound ships a Prompt Volumes feature that reports what users are actually prompting answer engines, and it is one of the few vendors in the category to surface that data directly. All three tiers include all-time history and CSV plus JSON export, while API access is reserved for Enterprise (tryprofound.com/pricing, verified 4 August 2026).
If client deliverables drive the spend, that reporting surface matters a lot.
What Unveilr offers
Unveilr is a VC-backed, AI-native managed-service operator headquartered in India, with customers in India, the US, and the UAE. It is vertical-agnostic, and current engagements span D2C, legal services, healthcare, and B2B. Pricing is customizable; engagements are managed, not self-serve, with monthly contracts available.
The team is built around IIT graduates and senior SEO experts with deep operational understanding of AI visibility. The system runs as a swarm of specialised agents:
- Research agent mines prompt and topic gaps.
- Content agent writes citation-ready drafts.
- Refresh agent updates older pages.
- Brand agent crawls your site to internalise voice, products, and positioning so every output sounds like you.
When a customer has no CMS, Unveilr hosts a /feeds path on the customer's own domain so AEO content ships without infra changes.
Real outcomes from current engagements:
- D2C apparel client (Shark Tank-funded D2C innerwear brand): hit #2 in AI share-of-voice within 14 days, at 9.6% SOV against the established category leader at 10.4% and the prior #2 in the category at 8.9%.
- Legal-tech client (India's largest legal-services platform): 23 articles shipped, mention rate moved 25.3% to 31.1% across 144 prompts, citations grew 43.8% (80 to 115), AI sessions grew 44.2% (43 to 62 daily), organic impressions grew 49.2% (12.6M to 18.9M), clicks grew 31.2% (67.5K to 88.5K), and Gemini referrals went from 0 to 25 per day.
Verdict by buyer profile
The right choice depends on where you are. Below is a rough decision framework.
- Small team that needs many seats on a dashboard: Peec AI, where unlimited users are included from the $95/mo entry tier.
- Team that wants ChatGPT-only tracking at the lowest published price: Profound Starter at $99/mo billed yearly.
- Enterprise or regulated: Profound Enterprise for SOC 2, SSO/SAML, and up to 9 answer engines.
- Brand that wants outcomes shipped, not just measured: Unveilr for the managed tracking-plus-execution loop.
Once the profile is clear, a short pilot settles the rest:
- Pick your top three competitors and list 25-50 prompts.
- Decide between dashboards-only and a managed end-to-end program.
- Run a 30-day baseline with real prompts and a single owner.
- Score outcomes on visibility delta, not feature count.
For a deeper view of measuring visibility across a 2026 stack, see our guide on how to measure your AI share of voice. If your evaluation includes service providers, the related write-up on top AEO agencies in 2026 is a useful sibling read.
Where Unveilr fits
The three tools solve different halves of the same problem. Peec AI and Profound measure; the harder part is shipping content that actually moves the numbers.
Unveilr is the AI-native managed operator built for exactly that. It runs a continuous scan, detect, update, and re-scan loop, tracking where you are cited across ChatGPT, Perplexity, Gemini, and Google AI Overviews. It spots the gaps, refreshes content to match how each engine sources answers, then re-scans to confirm the lift.
The clearest worked example is Care Dale, a D2C shower filter brand that moved from the ninth most-cited domain in its category to the first, with ChatGPT visibility rising from 3.3% to 44.7%. The measurement window and the method are both in the Care Dale case study, so the number can be checked rather than taken on trust.
That compounding comes from pairing tracking with execution, not from buying another dashboard.
Sources and verification
Every pricing and feature claim about Peec AI and Profound in this article was checked against the vendor's own pricing page on 4 August 2026.
- Peec AI brand pricing: https://peec.ai/pricing (verified 4 August 2026)
- Profound brand pricing: https://www.tryprofound.com/pricing (verified 4 August 2026)
Vendor pricing changes without notice. If you are building a budget from these numbers, re-check both pages before you commit.
Correction note (4 August 2026): an earlier version of this article listed a Profound "Lite" tier at roughly $499/mo and an Enterprise band of $2,000 to $5,000+/mo, and gave Peec AI figures of roughly $212 for Pro and $495 for Enterprise. Those figures did not match either vendor's published pricing and have been corrected above.
Frequently Asked Questions
Is Peec AI better than Profound for small teams?
On unit economics for a multi-person team, Peec AI usually wins. Its $95/mo entry tier ($80/mo billed annually) includes unlimited users, while Profound's $99/mo Starter includes 3 seats and tracks ChatGPT only. Both are self-serve, so procurement cycles are short either way. Profound's Starter does add 100 Agents credits per month, which Peec does not attempt to match, so the honest answer depends on whether you need seats or drafting credits.
Does Profound include content writing?
Profound includes an Agents feature for AI-optimised content work, metered in credits: 100 per month on Starter, 400 on Growth, and custom on Enterprise. Profound Sheets runs those agents at scale on every tier. Content production is still not the core motion, and most workflows depend on a separate content team and CMS pipeline. Treat any drafting feature as a starting point rather than a finished article, and budget for human review before publishing anywhere customer-facing.
Which tool tracks Google AI Overviews most accurately?
Both vendors cover Google AI Overviews, though it sits behind the Growth tier on Profound while Peec AI includes it in the six selectable models on every paid tier. Both publish daily tracking frequency across their tiers, so refresh cadence is not the differentiator it once was. Accuracy depends more on prompt design and geographic targeting than the underlying tracker, so spend time getting prompts right before benchmarking vendors.
How long does it take to see results?
Tracking data appears within 24-72 hours of prompt setup on most platforms. Visibility movement from optimisation work usually takes 4-12 weeks because AI models retrain and crawl on their own cadence. Quick wins like unblocking GPTBot or fixing schema can show up faster, but durable share-of-voice gains compound over a quarter or two.
Can these tools replace traditional SEO software?
Not yet. AEO platforms answer different questions than rank trackers and backlink databases. Most mature teams run an SEO suite plus an AEO tool side by side, since AI engines and Google search still produce overlapping but distinct traffic. Budget for both rather than treating one as a replacement for the other.
What if my brand is not yet appearing in any AI engine?
Start with diagnostics rather than tooling. Most invisibility issues trace back to blocked crawlers, weak third-party citations, or thin entity signals. A free audit identifies the top three blockers, after which any of these platforms can track recovery. Buying a tracker before fixing fundamentals tends to produce expensive screenshots of zero.
Is there a free option to test AI visibility?
Several free graders exist for one-off prompts, including the HubSpot AEO Grader and similar lightweight tools. They are useful for a sanity check but lack longitudinal tracking. Treat them as the equivalent of a free SEO audit. They are handy for the first conversation but insufficient for ongoing operations.